Crossing Borders: How to expand your SaaS without losing your mind

5 common mistakes I see again and again—and how you can stay ahead.

Expanding your B2B SaaS company into a new market can feel like levelling up in a video game: super exciting, but also full of hidden traps. 😅 If you're not careful, these traps can cost you precious time, money, and energy.

Over the years, I’ve had the chance to work with many startups who dared to expand—and I noticed some patterns. Today, I want to share five common mistakes B2B SaaS companies make when going international... and most importantly, how you can avoid them.

Let’s dive in!