🌍 International by Design
#5 Why European Thinking is a Secret Weapon
Hey friends,
Welcome to the fifth edition of the International Expansion Playbook!
Today, I want to talk about something I see a lot when I meet startup founders — especially here in Europe.
Many of them have an international vision for their startup from day one. But when it comes to actually building the company, they focus almost entirely on their home market.
Why is that? 😳